How to Pick a Niche and Domain for Your Blog

When starting a new blog, one of the most important things for you to do before even going live with your site, is making sure you know why you are creating one in the first place. A blog is an amazing thing to have, but many people get started and have little direction on where they are headed. This can cause a lot of problems and headaches down the road.

Here are just a few reasons why you might want to start a blog:

  • To write about yourself or your hobbies
  • Create a resource site on something you are passionate about
  • Increase brand exposure for your business or professional services
  • Attempt to make money through the use of your blog content and traffic

No matter why you are starting a blog, just make sure you stick with your decision and don’t jump all over the place. There are more than a billion active websites and blogs on the internet today, and if you want to compete and build a real following for your site, you are going to want to stay as niche specific as possible. A perfect example of this would be if you were to start a blog on your favorite sports team. It would be better if you selected an individual team or player, versus writing about the whole sport in general. This is even truer if you were trying to make money with your site — as you always want to provide your audience with the best content possible and then giving them a call to action that they can make while on your site.

Once you’ve come up with the niche focus for your site, it’s time to think of a great domain name.

How to Pick a Great Domain for Your Blog

A domain name is the website address that someone will type into their browser to access your site. The most popular domain names in the world are .com, .net and .org — however, there are other variations you can choose from, but I advise you stick with one of the main three I just mentioned.

When trying to come up with a great domain name for your blog, be aware that nearly all generic domain names are already taken. Once someone registers a domain, it’s pretty much gone for good. This is why you might need to get a bit creative with your process (however, not too creative).

Here are some tips and advice to follow when registering your domain name.

  • Keep it short and simple
  • Stay away from numbers and dashes
  • Pick a name that is easy to spell and memorable
  • Don’t use any copyright or trademarked names
  • Use keywords that are relevant to your topic
  • Stick with a .com, .net or .org domain extension

I highly recommend that you register your personal name as a domain if it’s not already taken. For example, I have ZacJohnson.com, ZacJohnson.net, and ZacJohnson.org. It wasn’t easy to get them all… but I was fortunate enough to secure them all so no one else can create another site with my domain name. If someone already owns your name as a domain, don’t worry, you can always register a .net or .org, or even come up with something different for your site.

When you are ready to register your domain name and setup your web hosting, simply follow my step-by-step guide at Blogging.org and you will be good to go!

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