With over a billion active websites and blogs on the internet, there is already more than enough content out there. However, this definitely doesn’t mean you should have a site or blog of your own. Instead, you just need to make sure you know why you are starting a site, who your target audience is, how you are going to provide value to them and if you are planning to make money with the site… what that monetization method is going to be.
Today we are going to cover each of these points in detail to help you along with the process.
What is your reason for starting a new blog?
As mentioned, there are millions of blogs already on the internet today and they range from free personal blogs to professional business blogs and everything in between. Many people want to start a blog just for the sake of having a website and seeing what all of the excitement is about. Others will want to start a blog to document their world travels, life journals or maybe share important health issues or struggles with the rest of the world. No matter what you are blogging for, in many cases, a blog will start out with something small and grow into something much larger over time. As you create new content for your site, you will gain new readers and a loyal following — while also potentially building a brand in the process.
One thing I will stress is that you should try and keep the focus on your blog as tight niche as possible — this is especially true if you want to become an authority within your space or even make money with your site. The reason why this is so important, is that the more you niche down, the easier it will be for you to create content on exactly what your audience wants, while also allowing Google to figure out how to best rank your site and content in the search results as well.
A perfect example of this would be if you wanted to start a blog on gardening. The topic in itself is way too generic, so maybe you would want to go with ‘organic gardening’ or even more zoned in by selecting individual plants or vegetables you could be growing. No matter what area you want to start a blog in, there is always going to be ways for you to further niche down.
Who is your target audience and what do they want?
In addition to knowing why you want to start a blog and what the focus of your site is going to be, it’s also important to understand who your audience is and what they want when visiting your site.
To help with this process, know that people are on the internet for usually one of three reasons;
- To find information
- To purchase something
- To be entertained
Knowing that your audience is likely going to fall into one of these three categories, it’s important for you to keep this focus always in mind. In short, how you are going to provide value to your audience.
Again, with the example of a gardening blog, millions of people are going to start a garden for the first time every year. If you have a resource guide on your blog for how to start a garden, the best time of the year to get started and what plants to grow, this would be a perfect resource for your audience. Also keep in mind, the more detailed content you provide to your audience, the more likely you are to rank higher in the search results, have your content shared and also further grow your blog following in the process.
How are you going to make money with your blog?
Of the many different reasons why people want to start a blog, the goal of making money online has to be one of the most common. This is something I’ve been able to successfully accomplish for many years now, while also teaching others how to do the same. However, making money with a blog isn’t a simple as creating content, putting it online and then throwing some ads on your site. Blogging can be a long process if you are relying just on your blog content and getting traffic from social media and the search results.
With all of this in mind, the best way to make money with a blog is to refer back to our previous data point — which is who your audience is and what they want.
Using the gardening blog again as an example, if you are providing your audience with the tools and resources they need to get started with a garden of their own, you could be earning money by telling people where they can purchase such products online. A perfect example of this would be the Amazon.com affiliate program, which pays a commission every time you send a visitor to their site who completes a purchase. You can also throw Google Adsense on your site (which pays for banner ads to be shown on your site) and of course affiliate marketing in general, which allows you to earn a commission by referring new sales and leads to different websites online.
The important thing to remember here is that you need to provide value through your content, then a call to action for your audience to act upon. Don’t try to make short cuts and just place random ads throughout your site and expect people to click them. That simply won’t happen.
Follow everything I laid out for you above and continue to read through my additional blog training material to create a successful site that can ultimately change your life and even make you some money in the process!