Why Every Blog Needs to Have a Mailing List or Newsletter

Having a website or blog is one of the best ways to reach audiences around the world. However, simply having content online and getting indexed into Google isn’t enough. The sad truth is that 70% of the people that come to visit your site for the first time, will likely never return. This isn’t because your site content is bad or it didn’t fill your audience’s needs, it’s simply a matter of their being way too much content on the internet and people will forget your site and how they got there.

The good news is that there is a method for getting subscribers to keep coming back to your site time and time again. And that’s through the use of a newsletter or mailing list.

Creating a newsletter or mailing list for your blog is one of the first things you should do, as you will want to start growing your list size from day one. The more you wait, the more potential subscribers you are missing out on. Since your blog is going to be getting visitors to it 24/7, it’s always important to think about your subscriber list and how it could be growing over the course of a month or even year. For example, just 1 new subscriber to your list daily is over 360 subscribers in a year. Increase that number to 20 sign ups a day, and you are now with a list size of over 7,000! Imagine what you could be doing with a subscriber list that size!

Top Reasons for Starting a Blog Mailing List

Now you might be thinking… “Why does my blog even need a mailing list?” — it’s a common question and one that makes perfect sense if you are just starting out. As mentioned, a mailing list is the best way to keep in touch with your audience and to get them to keep coming back to your site time and time again. Here are just a few reasons why you would want to add a newsletter or mailing list to your blog.

  • Keep your readers updated with your latest blog posts
  • Send out a monthly newsletter with updates and information
  • If you have a product or service to sell, you can send out promotions
  • It’s one of the best ways to grow a list of passionate followers
  • Even if you don’t have something to sell now, you might in the future

As you can see, there are many reasons for collecting emails and building your mailing list from day one. Now let’s discuss the process of how to actually set all of this up.

How to Set Up Your Mailing List

Just like when you started your website or blog and needed a web hosting company, you will also need a list hosting company to collect, store and send out mailings to your list. I personally recommend ConvertKit, as they are one of the most trustworthy and advanced list hosting solutions around. They are also competitively priced at just $29 a month for your first 1,000 subscribers.

Once you are set up with an account, all you need to do is log into the member’s area, create a new form and then grab the WordPress ConvertKit plugin for your site. Install this plugin and then connect it to your ConvertKit account, then place the subscribe forms throughout your site using the Widgets area within your WordPress dashboard.

As you continue to collect new emails addresses and subscribers, ConvertKit will update and track all of their stats, allowing you to see your daily growth and subscriber amounts. You will also have the ability to setup autoresponders and send out unlimited mailings to your list at any given time.

Don’t Wait — Start Your Mailing List Today

You should now have a good understanding on not only why it’s important to have a mailing list for your blog, but also how to easily set one up in just a few minutes time. Don’t forget, the longer you wait to set up your mailing list, the more subscribers and repeat blog visitors you are potentially missing out on.